Shopping cart software and Payment Gateways are inseparable!! If a business has decided to go on the internet, selling of products or services on Internet, a shopping cart is required, plus a mode to accept payments.
Let me take the liberty associated with differentiating between a shopping cart plus associated payment gateways. Hopping cart is the backend software that enables you to sell products online whereas payment gateway is a service without which a business cannot accept money to get goods/services sold. Personal and economic details submitted on e-store are usually transmitted to payment gateway program, which then securely routes the information through the relevant financial networks. Upon real-time confirmation, your transaction appears finished. Its just like you have gone to a grocery store and on checkout, you are requested mode of payment – money or card or voucher. For the convenience, store has partnered based on a agencies for being able to accept money, and these are payment gateways.
In the world of search engines and social networking, you can’t control the message anymore, but you can control your process. On Web, with the options of shopping carts available, choice of payment gateways is enormous. A proper selection is required; else, business might end up losing money rather than earning income!
A good number of the shopping cart software are capable of processing orders using most of payment digesting companies available over the Internet, like:
QuickBooks Merchant Services
Paymentech: smwp. com
Paypal. com PRO
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Rather than listing many elements that might affect your business to run efficiently, here are few things to be considered while deciding on choice of shopping cart with payment gateways:
Transaction fees associated with payment gateway: Do your homework on seeking the transaction cost per sale, which usually generally can dent your earnings.
Ability to add “custom” payment option/s: Though you might not feel the need to offer other available choices apart from some standard ones, however , if you going to sell international, your present one might not have global presence. Or, in another case, you are looking ahead to expand your customer bottom by penetration. Therefore , it’s essential for you to check with your shopping cart service provider (hosted / stand-alone) about the capability to add a custom option easily, without having over the top investment!
Effect of multiple transaction option: As a business owner, you have to understand whether offering multiple payment options is an intelligent choice or this dilutes the brand value. However, you get a better reach, it might eat up on your margins through the processing cost. Plus, depending upon the industry, size associated with business, the customer might like multiple payment option, however , if you are a small entrepreneur, managing multiple payment options might turn out to be a hassle.
You may select a desired payment gateway service provider for the shopping cart upon your own preference. It must be noted that by default, there is no current checking of the authenticity of the information submitted by the customer when they peruse using a custom payment option. However , since SearchFit cart is flexible, an experienced developer can help you add current validation to it. Speak to one of e-commerce consultants now!